AI LEAD INTAKE FOR WEB & BRAND DESIGNERS
Stop wasting discovery calls on tyre-kickers.
Bowr sits on your website and has a real intake conversation with every visitor, understanding the project, budget, timeline, and fit, then sends you a structured brief before you dial.
The problem
Discovery calls cost you hours.
Most of them shouldn't happen.
You're in Figma when the enquiry lands
You're deep in a project when someone submits your contact form. They wait a day, find another studio, and book a call there. Your form told you nothing — just a name and a message saying "I need a website."
Discovery calls with no budget are a waste
You spend 45 minutes on a discovery call, send a proposal, and they come back with "we were thinking $500." Bowr captures budget range, project scope, and timeline before you commit a single minute.
Good clients go to whoever responds first
A funded startup needs a brand and website in 8 weeks. They've emailed three studios. The first one to respond with context and confidence gets the project. Bowr gives you that context the moment they enquire.
Your contact form can't filter the wrong clients
Every enquiry looks the same until you're on the call. Bowr qualifies scope, budget, timeline, and decision-making authority upfront — so you only call back the projects worth your time.
How Bowr Works
A conversation that qualifies, not interrogates.
Visitor starts a conversation
Bowr introduces itself as your intake assistant — not a chatbot. It greets the visitor warmly, in your studio's tone and voice.
AI infers the project type
Within the first response, Bowr understands whether it's a new site, redesign, brand identity, or ongoing retainer — and asks intelligent follow-up questions scoped to your services.
Budget, timeline & fit are captured
Bowr qualifies project scope, budget range, timeline, and decision-making authority. Tyre-kickers are identified early. Only the right projects progress.
Brief sent to your phone instantly
The moment the conversation ends, you receive an SMS and email — who they are, what they need, their budget, timeline, and a recommended action.
Built for WEBSITE & BRAND DESIGNERS
Bowr knows what it won't do.
For web and brand design businesses, this matters. Bowr is designed around intake, not creative or technical advice. It will never recommend platforms, critique existing designs, estimate project costs, or advise on brand direction. That protects your business and builds prospective client trust.
Never quotes or promises deliverables
Bowr is trained for intake only — it won't provide pricing estimates, quote timelines, discuss specific deliverables, or make commitments on your behalf. All substantive discussions go to you.
Stays within your service scope
You define your services during onboarding — web design, branding, SEO, maintenance retainers. Bowr only qualifies enquiries that match. Out-of-scope requests are handled professionally.
Captures budget without being awkward
Bowr asks about budget in a natural, non-pushy way — giving ranges to choose from rather than demanding a number. Clients feel comfortable. You get the information you need.
Always moves toward the discovery call
Every conversation ends with the client knowing what happens next — a discovery call, a proposal request, or a clear next step. Bowr sets expectations and moves them forward.
The cost of doing nothing
Your website attracts enquiries.
Your intake process loses them.
The bowr comparison
You’ve tried the rest.
Now try the best.
The intake brief
Know the project before you make the call.
Every completed intake generates a full structured brief — delivered to your phone and inbox the moment the conversation ends. No more calling back blind.
Client name, phone, email— captured during intake
Project type & scope— new site, redesign, brand, or retainer
Budget range— approximate investment they have in mind
Timeline & urgency— launch date and how flexible they are
Decision maker— are they the one who signs off?
Lead temperature & score— hot, warm, or not worth your time
Recommended action— book discovery call, send info pack, or pass
Full transcript— every message saved
Pricing
One AI intake agent.
Every project brief captured before the first call.
One AI intake agent on your website. Qualified leads in your inbox before you call. No lock-in.
30-day free trial · No credit card required · Cancel any time
FAQS
Questions about Bowr for web & brand designers
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No. Bowr is an intake agent, not a creative or technical consultant. It will never recommend platforms or technology stacks, critique existing websites or brand assets, estimate project costs, or advise on design direction. That is your expertise. Bowr's job is to understand the project brief, capture the budget range, and qualify the lead so you can walk into the discovery call prepared.
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This is one of the things Bowr does particularly well for creative businesses. Budget conversations are notoriously uncomfortable — clients either do not know their budget or are reluctant to share it. Bowr presents ranges to choose from rather than asking for a specific number. Clients feel comfortable. You get the signal you need to know whether the enquiry is worth a discovery call.
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SEO projects, maintenance retainer enquiries, and e-commerce builds. You configure your specific services during onboarding so Bowr only qualifies projects that match what your studio takes on.
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Yes. Once you have configured your minimum project scope during onboarding, Bowr will capture budget range and project type early in the conversation. Enquiries that fall clearly outside your scope are handled professionally, redirected without dead ends so your brief queue contains only the enquiries worth your time.
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Yes. Every web design intake conversation is designed to end with a clear next step, a discovery call, a project brief request, or an instruction to expect a call from your studio. Visitors always leave knowing what happens next. You always receive a brief with enough context to make that first call count.