How Bowr works
From website to a qualified brief in minutes.
Bowr has a real intake conversation with every visitor, qualifies the enquiry, scores it, and delivers a structured brief to your phone before you make a single call.
How it works
You're with a client.
Bowr is qualifying the next one.
Step 01
Visitor lands on your website
Any device, any time of day or night.
Step 02
Bowr starts a real conversation
Warm, professional, on-brand.
Step 03
AI qualifies and scores the lead
Intent, urgency, fit — captured.
Step 04
Structured brief generated
Client, need, score, next step.
Step 05
Brief arrives on your phone
SMS + email, instantly.
The conversation
Not a form.
Not a bot.
A real intake.
Bowr introduces itself as your intake assistant — in your brand's voice — and asks intelligent, industry-specific questions that qualify the visitor the way you would.
Infers the enquiry type immediately
Within the first message, Bowr understands what the visitor needs and adapts its questions accordingly.
Stays within your guardrails
Bowr never gives advice, never goes off-topic, and never makes promises your practice can't keep.
Works 24 hours a day
The best enquiries come after hours. Bowr is always on, always professional, always collecting.
Handles out-of-scope gracefully
If someone needs something outside your services, Bowr redirects them professionally — no dead ends.
Getting to know you
The intake brief
The moment the conversation ends, it's on your phone.
An SMS arrives instantly. Your dashboard shows the full structured brief — who they are, what they need, how urgent, and what to do next. You call prepared.
0
Seconds of delay between conversation end and your SMS
0×
More likely to convert a lead contacted within 5 minutes vs 30
0%
Of completed conversations generate a full structured brief
∞
Enquiries handled simultaneously — no queue, no missed conversations
Bowr · New intake brief
Sarah Mitchell — Separation matter, urgent. Score 91/100. Call recommended before 10am. Full brief in dashboard.
Just now
Intake brief — Sarah Mitchell
Hot lead
Client
Sarah Mitchell · 0421 334 889
Enquiry
Separation — 2-year marriage, joint assets including property. Wants to understand options urgently. Husband has already engaged a solicitor.
Urgency
High — opposing party already engaged
Score
91 / 100 — Hot
Recommended
Call before 10am tomorrow. Opposing party has legal representation. Time-sensitive. High-value engagement.
The difference
Same website.
Completely different result.
Without Bowr
- Contact form collects a name and a vague message — nothing useful
- You call back the next morning with zero context about who they are or what they need
- After-hours enquiries disappear into an inbox — gone before morning
- No way to know if they're a perfect fit or completely wrong for your services
- Every intake call starts cold — the first 10 minutes spent asking the same questions
- Marketing spend bringing visitors to a website that converts fewer than 2 in 100
With Bowr
- Every visitor has a real intake conversation — guided, professional, on-brand
- A structured brief arrives on your phone the moment the conversation ends
- After-hours enquiries are captured, qualified, and waiting for you in the morning
- Lead score and urgency tell you who to call first and why
- You pick up the phone knowing the person's name, situation, and what they need
- Your website becomes your best intake tool — not your biggest gap
Built for your industry
Vertical intelligence across
16 professional service industries.
Bowr speaks your industry's language. Service areas, terminology, guardrails, and intake questions are all scoped to what you do.
Law Firms
Family law, property, criminal, employment, wills & estates. Intake built for legal practice.
- Qualifies matter type & urgency
- Compliance-safe — never gives advice
- Missed call SMS recovery
Accountants
Tax returns, BAS, bookkeeping, SMSF, business advisory. Qualify clients before the first meeting.
- Identifies service type & urgency
- ATO deadline detection built in
- PAYG, business & SMSF flows
Health Clinics
Physio, chiro, osteopathy, remedial massage, podiatry. Qualify new patients automatically.
- Condition, duration & referral type
- NDIS, WorkCover & private health flows
- Appointment readiness scoring
Medical Practices
Dental, optometry, dermatology, cosmetic clinics. Intake that captures the right details before the appointment.
- Urgency triage built in
- Health fund & gap payment questions
- New vs existing patient flows
Mental Health
Psychologists, psychiatrists. Structured, trauma-informed intake with Medicare & NDIS funding pathways.
- Trauma-informed, gentle intake flow
- Mental Health Plan & NDIS screening
- Crisis detection with auto-escalation
Wellness
Naturopaths, hypnotherapists, kinesiologists, nutritionists. Warm intake that converts enquiries into initial consults.
- Gentle, empathetic intake flow
- Modality-specific questions built in
- Converts browsers into booked consults
Counsellors
Therapists, counsellors. Relationship, anxiety, grief, child & teen therapy. Warm intake that feels human.
- Individual, couples & family flows
- Medicare & private session pathways
- Crisis detection with safe messaging
Mortgage Brokers
First home, refinance, investment, construction, SMSF lending. Qualify borrowers before the discovery call.
- Loan purpose, deposit & pre-approval
- PAYG vs self-employed flows
- Auction & settlement urgency detection
Financial Planners
Retirement, investment, super, insurance, SMSF. Understand your client's position before the first call.
- Goal, timeline & life event capture
- Super, SMSF & insurance flows
- Life event urgency detection
Property Advocates
Buyer's advocates, vendor advocates. Qualify leads on budget, brief, timeline and readiness to act.
- Budget, location & non-negotiables
- Pre-approval & equity screening
- Auction & settlement urgency flags
Business & Exec Coaches
Executive, business, life & career coaching. Qualify commitment, goals and budget before every discovery call.
- Goals, challenges & cost of inaction
- Commitment & readiness scoring
- 1:1, group & program flows
Childcare Centres
Enrolments, waitlists, casual & vacation care. Capture family details and CCS status before the tour.
- Age, days & start date capture
- CCS & Centrelink status screening
- Tour booking built in
Insurance Brokers
Business, PI, public liability, life, income protection. Qualify clients and renewal timelines before the first call.
- Cover type, renewal date & urgency
- Business, personal & fleet flows
- Lapsed policy urgency detection
Tradies
Electricians, plumbers, builders, painters, landscapers. Qualify jobs and capture emergency callouts before you call back.
- Quote, repair, install & emergency flows
- Property address & urgency capture
- Never miss a job while on the tools
Veterinary Practices
Small animal, mixed, and specialist vets. Qualify new patients, triage sick pets, and capture emergency callouts 24/7.
- New patient, sick/injured & surgery flows
- Emergency triage with instant flagging
- Vaccination, dental & behaviour consults
General Business
Any professional service business. Bowr adapts to your industry, workflow, and client type.
- Works for any service business
- Customisable intake questions
- Flexible lead qualification
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Except leads.
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