How Bowr works
From your website to a qualified brief in minutes.
Bowr has a real intake conversation with every visitor, qualifies the enquiry, scores it, and delivers a structured brief to your phone before you make a single call.
How it works
You're with a client.
Bowr is qualifying the next one.
Visitor lands on your website
Any device, any time of day or night.
Bowr starts a real conversation
Warm, professional, on-brand.
AI qualifies and scores the lead
Intent, urgency, fit — captured.
Structured brief generated
Client, need, score, next step.
Brief arrives on your phone
SMS + email, instantly.
The conversation
Not a form.
Not a bot.
A real intake.
Bowr introduces itself as your intake assistant — in your brand's voice — and asks intelligent, industry-specific questions that qualify the visitor the way you would.
The intake brief
The moment the conversation ends, it's on your phone.
An SMS arrives instantly. Your dashboard shows the full structured brief — who they are, what they need, how urgent, and what to do next. You call prepared.
BOWR DASHBOARD
Your command centre, before the call.
Bowr's dashboard gives you a real-time view of every enquiry that's come through, scored, summarised, and ready to act on. No digging through emails or missed call logs. Just a clean feed of qualified leads with everything you need to call back with confidence.
Lead scoring at a glance
Every enquiry is automatically scored so you know who's worth calling first. High-value leads rise to the top, low-quality ones don't waste your time.
Full intake briefs, not just names
See exactly what each prospect told Bowr before you pick up the phone. Their matter type, urgency, location, and key details — all structured and ready.
Pipeline value tracking
Know what your active leads are worth in dollar terms. Set your average matter value and Bowr calculates your pipeline and closed revenue automatically.
Status management
Move leads through your workflow — New, Contacted, Consultation Booked, Retained — so your whole team stays aligned without a separate CRM.
Lead breakdown by matter type
See which types of enquiries are coming in most, what's converting, and where the value is sitting in your pipeline by practice area.
SMS and email alerts the moment a lead lands
Get notified instantly when a new enquiry comes in, with the brief included — so you can call back before they've even looked at a competitor.
Built for your industry
Vertical intelligence across
19 professional service industries.
Bowr speaks your industry's language. Service areas, terminology, guardrails, and intake questions are all scoped to what you do.
- Qualifies matter type & urgency
- Compliance-safe — never gives advice
- Missed call SMS recovery
- Identifies service type & urgency
- ATO deadline detection built in
- PAYG, business & SMSF flows
- Condition, duration & referral type
- NDIS, WorkCover & private health flows
- Appointment readiness scoring
- Urgency triage built in
- Health fund & gap payment questions
- New vs existing patient flows
- Trauma-informed, gentle intake flow
- Mental Health Plan & NDIS screening
- Crisis detection with auto-escalation
- Gentle, empathetic intake flow
- Modality-specific questions built in
- Converts browsers into booked consults
- Individual, couples & family flows
- Medicare & private session pathways
- Crisis detection with safe messaging
- Loan purpose, deposit & pre-approval
- PAYG vs self-employed flows
- Auction & settlement urgency detection
- Goal, timeline & life event capture
- Super, SMSF & insurance flows
- Life event urgency detection
- Budget, location & non-negotiables
- Pre-approval & equity screening
- Auction & settlement urgency flags
- Buyer, seller & rental flows
- Appraisal & listing enquiry capture
- Auction & settlement urgency detection
- Scope, budget & decision-maker capture
- HR, PR, marketing & strategy flows
- Board deadline & launch urgency flags
- Brief, deliverables & deadline capture
- Pitch deck, launch & event urgency flags
- Filters tyre-kickers from real briefs
- Goals, challenges & cost of inaction
- Commitment & readiness scoring
- 1:1, group & program flows
- Age, days & start date capture
- CCS & Centrelink status screening
- Tour booking built in
- Cover type, renewal date & urgency
- Business, personal & fleet flows
- Lapsed policy urgency detection
- Quote, repair, install & emergency flows
- Property address & urgency capture
- Never miss a job while on the tools
- New patient, sick/injured & surgery flows
- Emergency triage with instant flagging
- Vaccination, dental & behaviour consults
- Project type, budget & timeline capture
- New site/brand, redesign & ongoing retainer flows
- Filters tyre-kickers before you spend time
The difference
Same website.
Completely different result.
- Contact form collects a name and a vague message — nothing useful
- You call back the next morning with zero context about who they are or what they need
- After-hours enquiries disappear into an inbox — gone before morning
- No way to know if they're a perfect fit or completely wrong for your services
- Every intake call starts cold — the first 10 minutes spent asking the same questions
- Marketing spend bringing visitors to a website that converts fewer than 2 in 100
- Every visitor has a real intake conversation — guided, professional, on-brand
- A structured brief arrives on your phone the moment the conversation ends
- After-hours enquiries are captured, qualified, and waiting for you in the morning
- Lead score and urgency tell you who to call first and why
- You pick up the phone knowing the person's name, situation, and what they need
- Your website becomes your best intake tool — not your biggest gap
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You’ve got nothing to lose.
Except leads.
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