AI LEAD INTAKE FOR TRADIES

Every new job enquiry, captured before you call back.

Bowr sits on your website and conducts intelligent intake conversations 24/7, understanding the job type, property address, urgency, and whether it's a quote or an emergency, and delivering a brief before you make contact.

The problem

In trades, the first call back gets the job. Being second means losing it.

  1. You're on a job when the enquiry comes in

    You're under a house or up a ladder when someone contacts your website about a renovation rewire, a leaking pipe, or a bathroom reno. They wait three hours, don't hear back, and book someone else. You never knew they called.

  2. Emergency jobs go to whoever responds first

    A burst pipe on a Sunday, a power outage on a Friday night, a blocked drain before school. These are urgent, motivated customers. The tradie who responds within minutes gets the job. Your website needs to be that tradie.

  3. Your contact form tells you nothing about the job

    Name and email. You call back not knowing whether it's a $200 call-out or a $20,000 renovation. Every intake call starts with the same 10 questions. Bowr captures all of that before you say a word.

  4. Quoting without context wastes time

    A plumber who turns up to quote without knowing the scope, the access, and the urgency is inefficient. Bowr captures job details before you go anywhere near the site — so your time spent quoting is better invested.

50%+
of customers hire the first tradie who responds to their enquiry
Source: Trades industry research
40–50%
emergency plumbing leads convert with fast response — vs 10% for shared leads
Source: LeadHelpline / IvyForms 2025
0%
more calls for businesses ranking in Google's Local 3-Pack vs those that don't
Source: Electrician marketing research
0%
of Google searches like 'electrician near me' increased year-over-year — competition for digital presence is rising
Source: Amra & Elma marketing data

How Bowr Works

A conversation that qualifies, not interrogates.

  1. Visitor starts a conversation

    Bowr introduces itself as your intake assistant, not a chatbot. It greets the visitor warmly, in your brand's tone and voice.

  2. AI infers the enquiry type

    Within the first response, Bowr understands what the visitor needs and asks intelligent follow-up questions scoped to your services.

  3. Enquiry is qualified and scored

    Bowr scores urgency, fit, and lead temperature. Out-of-scope enquiries are redirected gracefully. Only the right ones progress.

  4. Brief sent to your phone instantly

    The moment the conversation ends, you receive an SMS and email — who they are, what they need, urgency, and a recommended action.

Built for TRADIES

Bowr knows what it won't do.

Bowr captures every job enquiry on your website 24/7, job type, address, urgency, and whether it's a quote or emergency callout, and delivers a brief before you call back. Never miss a job.

Never provides quotes or technical advice

Bowr is trained for intake only — it won't estimate job costs, provide technical guidance, advise on compliance requirements, or discuss materials. All substantive questions go to the tradie.

No quotesNo technical adviceNo compliance guidance

Stays within your trade and service area

You define your trade, specialities, and service area. Bowr only qualifies enquiries that match. Out-of-area or out-of-scope requests are handled professionally.

Scoped to your tradeService area filteringPolite redirects

Flags genuine emergencies for immediate action

Bowr is trained to identify genuine emergencies — gas leaks, flooding, power outages — and respond with urgency, directing the customer to call immediately rather than waiting for a callback.

Emergency triageImmediate call pathwaySafety-first language

Always moves toward the quote or booking

Every conversation ends with the customer knowing what happens next — a callback, a site visit, or a quote.

Quote pathwaySite visit bookingClear next steps

The cost of doing nothing

Your website attracts enquiries.
Your intake process loses them.

Your contact form
0%
of visitors who reach your contact form leave without submitting — they needed a conversation, not a form.
Source: LeadBoosterPro / Formisimo form abandonment research
Speed of response
More likely to convert a lead contacted within 5 minutes versus 30. Bowr responds the moment the conversation ends.
Source: Harvard Business Review / InsideSales.com — "The Short Life of Online Sales Leads"
Enquiries Bowr misses
0
After hours, on weekends, or while you're with another client — Bowr is always on, every enquiry captured.
Bowr — always on · Structured brief every time

The bowr comparison

You’ve tried the rest.
Now try the best.

What matters
Contact form
Live chat
Generic chatbot
Bowr
Works while you're on site
(passive)
(scripted)
always
Captures job scope & timeline
If trained
built-in
Flags genuine emergencies
trained
Never gives quotes or technical advice
Depends
risk
guardrailed
Sends structured brief
always
Works across all trade types
built-in
5-minute setup
weeks
Works while you're on site
Contact form
(passive)
Live chat
Chatbot
(scripted)
Bowr
always
Captures job scope & timeline
Contact form
Live chat
If trained
Chatbot
Bowr
built-in
Flags genuine emergencies
Contact form
Live chat
Chatbot
Bowr
trained
Never gives quotes or technical advice
Contact form
Live chat
Depends
Chatbot
risk
Bowr
guardrailed
Sends structured brief
Contact form
Live chat
Chatbot
Bowr
always
Works across all trade types
Contact form
Live chat
Chatbot
Bowr
built-in
5-minute setup
Contact form
Live chat
Chatbot
weeks
Bowr

The intake brief

Know the job before you make the call.

Every completed intake generates a full structured brief — delivered to your phone and inbox the moment the conversation ends. No more calling back blind.

  • Client name, phone, email— captured during intake

  • Job type & scope— what they need done and the scale

  • Location & access— suburb and any access considerations

  • Timeline & urgency— emergency, quote needed, planned project

  • Lead temperature & score— hot, warm, or cool

  • Recommended action— call now, quote visit, or nurture

  • Full transcript— every message saved

 

Pricing

One AI intake agent.
Every job enquiry captured before you call back

One AI intake agent on your website. Qualified leads in your inbox before you call. No lock-in.

Free Trial
$0
 
30 days, full access
Start free trial →
Pro
per month
 
Start free trial →
Core intake
Lead Limit
20
Unlimited
AI intake widget on your website
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Full conversation transcripts
Customisation
Brand colours & logo
Custom tone & greeting
Widget trigger styles
All styles
All styles
Custom intake questions
Knowledge base training
Intelligence & reporting
Lead temperature & urgency scoring
Advanced lead analytics
Conversion reporting
Integrations
CRM export via Zapier
Custom webhook
REST API access
Team & support
User seats
1 seat
3 seats
Email support
Priority support
Free Trial
$0
30 days · Full access
AI intake widget
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Custom intake questions
CRM via Zapier
User seats
1
Pro
$199
per month
Everything in Essentials, plus:
SMS notifications
Advanced lead analytics
Conversion reporting
Custom webhook
Priority support
User seats
3

30-day free trial · No credit card required · Cancel any time

FAQS

Questions about Bowr for trades businesses

  • Yes, this is one of the most valuable things Bowr does for tradies. The intake identifies emergency callouts immediately and elevates the urgency score to critical. You will receive the brief within seconds of the conversation ending, flagged as an emergency. Non-urgent quote requests are briefed normally. You always know what needs to be addressed first.

  • No. Bowr will not quote job costs, advise on the right solution before a site visit, or make any technical recommendations. It captures the job type, property address, urgency, and access details, and leaves the assessment and quoting entirely to you. This protects you from being held to an estimate made without seeing the job.

  • The trades intake supports electricians, plumbers, builders, carpenters, painters, plasterers, landscapers, and general building and construction. You configure your trade during onboarding so the intake asks the right questions for your specific work — an electrician gets different intake questions to a landscaper.

  • Yes. The trades intake asks for the property address and any relevant access information, whether the property is tenanted, whether there is secure access required, and whether the owner or an agent will be present. This means you can plan your day without making a separate call to ask for the address.

  • This is exactly the problem Bowr solves for trades businesses. While you are on a job, enquiries land on your website, find no one available, and move on to the next tradie. Bowr captures every one of those enquiries, qualifies them, and delivers a brief to your phone. By the time you knock off, you have a list of qualified leads ready to call back — with full context on each job.