AI LEAD INTAKE FOR REAL ESTATE AGENTS

Every property enquiry, qualified before you call.

Bowr sits on your website and has a real intake conversation with every buyer, seller or tenant, understanding what they want, where they're looking, and when they need to move, then sends you a structured brief before you dial.

The problem

Buyers and sellers make decisions in hours, not days. First agent to respond wins the listing.

  1. Buyers decide before you've finished your coffee

    A buyer at a 2pm open home is messaging agents by 3pm. Whoever responds first gets the private inspection and the offer. Miss the window and you've lost them to the agent across the road.

  2. Your contact form doesn't tell you who's actually serious

    Name, email, "I have an enquiry." Is this a buyer with pre-approval, or a neighbour checking the price? A motivated seller, or a curious window shopper? You can't triage what you can't see.

  3. Weekend and evening enquiries vanish into the void

    Sellers decide to call an agent after dinner on Sunday. Buyers enquire on Saturday night after the auction they missed. These are your hottest leads, and they hit a silent contact form until Monday.

  4. Appraisal enquiries are the highest-value leads you get

    One appraisal that converts to a listing is worth $15–30k in commission. Letting those enquiries fall into a generic "we'll get back to you" queue is the most expensive mistake a real estate office can make.

0%
of real estate buyers interview only one agent — whoever responds first wins
Source: National Association of Realtors
0%
of real estate enquiries arrive outside office hours and go cold overnight
Source: Zillow Group consumer research
0%
average real estate website conversion rate — the bar to beat is low
Source: NAR / Real Geeks data
0%
increase in conversion when you respond to a lead within five minutes
Source: Harvard Business Review

How Bowr Works

A conversation that qualifies, not interrogates.

  1. Visitor starts a conversation

    Bowr introduces itself as your firm's intake assistant not as a chatbot. It greets the visitor warmly, in your firm's tone and voice.

  2. AI infers the matter type

    Within the first response, Bowr understands whether it's a family matter, criminal issue, property dispute, commercial problem without making them fill in a form.

  3. Intelligent follow-up questions

    Based on the matter type, Bowr asks the right qualifying questions relevant to your practice areas, scoped to what you actually need to know.

  4. Brief sent to your phone instantly

    The moment the conversation ends, you receive an SMS and email with the full structured brief, matter type, urgency, key facts, lead score, and recommended action.

Built for REAL ESTATE AGENTS

Bowr knows what it won't do.

For real estate agents, this matters. Bowr is designed around intake, not advice. It will never quote a property price, predict the market, or comment on commission rates. Sensitive enquiries, estate sales, divorce, downsizing are handled with care. That protects your agency and builds visitor trust.

Never quotes a price or predicts the market

Bowr is trained to conduct intake only — never to estimate what a property will sell for, quote commission rates, interpret market movements, or advise on the right time to buy or sell. When buyers or sellers push for numbers, it redirects gracefully to the agent.

No price quotes No market predictions No commission quotes

Stays within your service area

You define your suburbs, property types, and price range during onboarding. Bowr qualifies only the enquiries that match your patch — out-of-area, wrong price band, or clearly unqualified leads are handled professionally and redirected, never wasted on your team.

Suburb filters Price range filters Polite redirects

Understands buying and selling is emotional

First home buyers are anxious. Downsizers are grieving. Investors are calculating. Sellers at end-of-life are dealing with grief. Bowr reads the register and responds with warmth — never transactional, never pushy, never a form in disguise.

Empathetic tone Sensitive matter handling Professional language

Always moves toward an inspection or appraisal

Bowr's job is to qualify and hand off, never to resolve. Every conversation ends with the visitor knowing what happens next: a private inspection, an appraisal booking, or a callback from the listing agent. No dead ends, no ghosting, no unanswered enquiries.

Inspection booking Appraisal pathway Callback preference capture

The cost of doing nothing

Your website attracts enquiries.
Your intake process loses them.

Your contact form
0%
of visitors who reach your contact form leave without submitting — they needed a conversation, not a form.
Source: LeadBoosterPro / Formisimo form abandonment research
Speed of response
More likely to convert a lead contacted within 5 minutes versus 30. Bowr responds the moment the conversation ends.
Source: Harvard Business Review / InsideSales.com — "The Short Life of Online Sales Leads"
Enquiries Bowr misses
0
After hours, on weekends, or while you're with another client — Bowr is always on, every enquiry captured.
Bowr — always on · Structured brief every time

The bowr comparison

You’ve tried the rest.
Now try the best.

What matters
Contact form
Live chat
Generic chatbot
Bowr
Works after hours & weekends
(passive)
(scripted)
always
Identifies buyer / seller / tenant
If trained
AI-native
Captures budget & finance status
built-in
Never gives valuations or advice
Depends on staff
risk
guardrailed
Sends structured brief
always
Detects auction & settlement urgency
trained
Integrates with CRM via Zapier
Basic form
Manual
Sometimes
structured data
5-minute setup
weeks
Works after hours & weekends
Contact form
(passive)
Live chat
Chatbot
(scripted)
Bowr
always
Identifies buyer / seller / tenant
Contact form
Live chat
If trained
Chatbot
Bowr
AI-native
Captures budget & finance status
Contact form
Live chat
Chatbot
Bowr
built-in
Never gives valuations or advice
Contact form
Live chat
Depends on staff
Chatbot
risk
Bowr
guardrailed
Sends structured brief
Contact form
Live chat
Chatbot
Bowr
always
Detects auction & settlement urgency
Contact form
Live chat
Chatbot
Bowr
trained
Integrates with CRM via Zapier
Contact form
Basic form
Live chat
Manual
Chatbot
Sometimes
Bowr
structured data
5-minute setup
Contact form
Live chat
Chatbot
weeks
Bowr

The intake brief

Know the matter before you dial.

Every completed intake generates a full structured brief — delivered to your phone and inbox the moment the conversation ends. No more calling back blind.

  • Client name, phone, email— captured during intake

  • Buyer or vendor— type of advocacy needed

  • Budget range & location— the brief in brief

  • Finance status & timeline— pre-approved, searching how long?

  • Lead temperature & score— hot, warm, or cool

  • Recommended action— call today, this week, or nurture

  • Full transcript— every message saved

 

Pricing

One AI intake agent.
Every matter qualified before you call.

One AI intake agent on your website. Qualified leads in your inbox before you call. No lock-in.

Free Trial
$0
 
30 days, full access
Start free trial →
Pro
per month
 
Start free trial →
Core intake
Lead Limit
20
Unlimited
AI intake widget on your website
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Full conversation transcripts
Customisation
Brand colours & logo
Custom tone & greeting
Widget trigger styles
All styles
All styles
Custom intake questions
Knowledge base training
Intelligence & reporting
Lead temperature & urgency scoring
Advanced lead analytics
Conversion reporting
Integrations
CRM export via Zapier
Custom webhook
REST API access
Team & support
User seats
1 seat
3 seats
Email support
Priority support
Free Trial
$0
30 days · Full access
AI intake widget
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Custom intake questions
CRM via Zapier
User seats
1
Pro
$199
per month
Everything in Essentials, plus:
SMS notifications
Advanced lead analytics
Conversion reporting
Custom webhook
Priority support
User seats
3

30-day free trial · No credit card required · Cancel any time

FAQS

Questions about Bowr for real estate agent

  • No. Bowr is built for intake only — it will never quote a property price, estimate commission, or comment on the market. Those questions are redirected warmly back to the agent.

  • Bowr is scoped to the suburbs, property types, and price ranges you set during onboarding. Out-of-area enquiries are redirected professionally — so your team only hears about leads that match your patch.

  • Yes — and these are where Bowr earns its keep. 48% of real estate enquiries arrive outside office hours, including Sunday evenings after open homes and Saturday nights after auctions. Bowr qualifies them in real time and has the brief on your phone before Monday.

  • Bowr infers enquiry type from the opening conversation — a buyer asking about a listing, a seller wanting an appraisal, a tenant seeking a rental — and tailors every follow-up question accordingly. You get a brief that's already categorised.

  • Yes. All data is stored on Australian servers, encrypted in transit and at rest, and Bowr never asks for financial, credit, or identity documents during intake. Privacy Act 1988 compliant.