AI LEAD INTAKE WELLNESS PRACTICES

Every enquiry, warmly qualified before you respond.

Bowr sits on your website and conducts empathetic intake conversations 24/7, understanding what your visitor needs, which modality fits, and how ready they are to book, and delivering a brief before you make contact.

The problem

Wellness clients are actively choosing you until your website lets them down.

  1. Wellness seekers research deeply before reaching out

    Your potential client has read your blog, followed your Instagram, and decided to reach out. They hit your contact form, hear nothing for three days, and wonder if you're the right fit. The moment is gone.

  2. Your contact form captures nothing about their goals

    Name and phone. You call back not knowing if they're seeking naturopathic support for gut health, hormones, autoimmune, or fertility — or whether they have a GP they're working with. The intake call starts cold.

  3. After-hours enquiries are your most motivated clients

    Someone decides at 9pm that they're ready to commit to their health. They find your website. Your form collects their email. By the time you respond the next day, the motivation has waned.

  4. Complementary health requires trust from the first contact

    Clients choosing naturopathy, hypnotherapy, or nutrition are making a deliberate, values-based decision. A slow or generic response undermines that. Bowr's intake feels considered and aligned with what they're looking for.

0%
of wellness and complementary health clients research online for weeks before making contact
Source: Health industry research
higher conversion rate when a website visitor feels genuinely heard vs filling in a static form
Source: Conversational intake research
0%
of contact form visitors abandon before submitting — a conversation converts far better
Source: LeadBoosterPro
0%
of small health business websites structurally fail at converting visitors to enquiries
Source: iLocal research

How Bowr Works

A conversation that qualifies, not interrogates.

  1. Visitor starts a conversation

    Bowr introduces itself as your intake assistant, not a chatbot. It greets the visitor warmly, in your brand's tone and voice.

  2. AI infers the enquiry type

    Within the first response, Bowr understands what the visitor needs and asks intelligent follow-up questions scoped to your services.

  3. Enquiry is qualified and scored

    Bowr scores urgency, fit, and lead temperature. Out-of-scope enquiries are redirected gracefully. Only the right ones progress.

  4. Brief sent to your phone instantly

    The moment the conversation ends, you receive an SMS and email - who they are, what they need, urgency, and a recommended action.

Built for WELLNESS & COMPLIMENTARY HEALTH PRACTICES

Bowr knows what it won't do.

For wellness businesses, this matters. Bowr is designed around intake, not health advice. It will never recommend treatments, diagnose conditions, or make claims about outcomes. That protects your practice and builds visitor trust.

Never provides health, medical, or therapeutic advice

Bowr is trained for intake only — it won't recommend supplements, comment on diagnoses, suggest protocols, or provide any guidance that constitutes health advice. All substantive questions go to the practitioner.

No supplement adviceNo protocol recommendationsIntake only

Stays within your modality and scope

You define your practice's specialities during onboarding. Bowr only qualifies enquiries relevant to what you do. Out-of-scope requests are handled with care and appropriate referrals.

Scoped to your modalitiesReferral pathwaysPolite redirects

Handles sensitive health journeys with care

Wellness clients are often dealing with chronic issues, frustration from conventional medicine, or vulnerable health states. Bowr responds with warmth and genuine curiosity — never clinical or transactional.

Warm and curious toneNon-judgmentalHolistic language

Always moves toward the consultation

Every conversation ends with the client knowing exactly what happens next.

Clear next stepsConsultation pathwayCallback preference

The cost of doing nothing

Your website attracts enquiries.
Your intake process loses them.

Your contact form
0%
of visitors who reach your contact form leave without submitting — they needed a conversation, not a form.
Source: LeadBoosterPro / Formisimo form abandonment research
Speed of response
More likely to convert a lead contacted within 5 minutes versus 30. Bowr responds the moment the conversation ends.
Source: Harvard Business Review / InsideSales.com — "The Short Life of Online Sales Leads"
Enquiries Bowr misses
0
After hours, on weekends, or while you're with another client — Bowr is always on, every enquiry captured.
Bowr — always on · Structured brief every time

The bowr comparison

You’ve tried the rest.
Now try the best.

What matters
Contact form
Live chat
Generic chatbot
Bowr
Available 24/7
(passive)
(scripted)
always
Understands health goals
If trained
built-in
Captures motivation & situation
AI-native
Never gives health advice
Depends on staff
risk
guardrailed
Sends structured brief
always
Feels aligned with holistic values
Sometimes
trained
5-minute setup
weeks
Available 24/7
Contact form
(passive)
Live chat
Chatbot
(scripted)
Bowr
always
Understands health goals
Contact form
Live chat
If trained
Chatbot
Bowr
built-in
Captures motivation & situation
Contact form
Live chat
Chatbot
Bowr
AI-native
Never gives health advice
Contact form
Live chat
Depends on staff
Chatbot
risk
Bowr
guardrailed
Sends structured brief
Contact form
Live chat
Chatbot
Bowr
always
Feels aligned with holistic values
Contact form
Live chat
Sometimes
Chatbot
Bowr
trained
5-minute setup
Contact form
Live chat
Chatbot
weeks
Bowr

The intake brief

Know their health goal before you reach out.

Every completed intake generates a full structured brief, delivered to your phone and inbox the moment the conversation ends. No more calling back blind.

  • Client name, phone, email— captured during intake

  • Primary health concern— in their words

  • Duration & current support— how long, GP involved?

  • Goal & motivation— what outcome are they seeking?

  • Lead temperature & score— hot, warm, or cool

  • Recommended action— priority or standard

  • Full transcript— every message saved

 

Pricing

One AI intake agent.
Every enquiry qualified before you reach out.

One AI intake agent on your website. Qualified leads in your inbox before you call. No lock-in.

Free Trial
$0
 
30 days, full access
Start free trial →
Pro
per month
 
Start free trial →
Core intake
Lead Limit
20
Unlimited
AI intake widget on your website
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Full conversation transcripts
Customisation
Brand colours & logo
Custom tone & greeting
Widget trigger styles
All styles
All styles
Custom intake questions
Knowledge base training
Intelligence & reporting
Lead temperature & urgency scoring
Advanced lead analytics
Conversion reporting
Integrations
CRM export via Zapier
Custom webhook
REST API access
Team & support
User seats
1 seat
3 seats
Email support
Priority support
Free Trial
$0
30 days · Full access
AI intake widget
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Custom intake questions
CRM via Zapier
User seats
1
Pro
$199
per month
Everything in Essentials, plus:
SMS notifications
Advanced lead analytics
Conversion reporting
Custom webhook
Priority support
User seats
3

30-day free trial · No credit card required · Cancel any time

FAQS

Questions about Bowr for wellness businesses

  • No. Bowr is an intake agent, not a health adviser. It will never make claims about the effectiveness of any modality, recommend specific treatments, or advise on health conditions. It focuses entirely on understanding what a visitor is looking for, which of your services may be relevant, and how ready they are to book — without crossing into advice territory.

  • The wellness intake supports naturopathy, nutritional medicine, hypnotherapy, kinesiology, meditation, yoga therapy, and general complementary health. You specify your modalities during onboarding and Bowr only qualifies enquiries relevant to what you offer. Out-of-scope enquiries are handled professionally.

  • Most wellness website visitors are researching rather than ready to commit. Bowr meets them where they are — it asks warm, non-pressuring questions that help visitors articulate what they are looking for, and gently moves the conversation toward a first consult without being pushy. The brief you receive will include a readiness-to-book signal so you know how to approach the follow-up call.

  • Yes. For modalities that may attract private health fund rebates, Bowr will ask whether the visitor has private health cover and whether they are aware of any natural therapy extras on their policy. It will not confirm coverage, that varies by fund and policy, but it captures the question so you can address it in your follow-up.

  • Yes. The wellness intake tone is warm, empathetic, and conversational, it does not feel clinical or transactional. It is designed to reflect the caring, human quality that wellness businesses are known for, while still capturing the qualification information you need before making contact.