AI LEAD INTAKE FOR CREATIVE SERVICES
Every creative brief, understood before the discovery call
Bowr sits on your website and conducts intelligent intake conversations 24/7, capturing the brief, deliverables, deadline and brand context, and sending you a structured brief the moment the conversation ends.
The problem
Creative briefs move in hours, not days. First business to respond wins the project.
Marketing leaders have a deadline — yours is closer than they said
A CMO enquiring about a pitch deck has a pitch date on Monday and is emailing three agencies on Wednesday night. Whoever replies first with the right questions gets the brief. Miss the window and you've lost a $15k project to a competitor.
Your contact form can't tell serious from curious
"I'd like a quote for a logo." From a funded startup with brand guidelines or a hobbyist? A $20k identity project or $300 gig? A real launch date or vague someday? You can't triage what you can't see, and you can't scale good qualifying questions across every enquiry.
Senior buyers enquire at 10pm on a Tuesday
Marketing directors research studios at night, after their day job, after dinner, after the stakeholder call where they got the brief. They enquire when they're ready to act. Your overnight auto-responder doesn't close that loop.
One lost brief is a month of revenue
A single pitch deck engagement is $8–20k. A full brand identity is $25–80k. A retainer campaign is $10k/month for a year. Losing one of these enquiries to a slow contact form isn't a marketing miss - it's a P&L event.
How Bowr Works
A conversation that qualifies, not interrogates.
Visitor starts a conversation
Bowr introduces itself as your intake assistant — not a chatbot. It greets the visitor warmly, in your brand's tone and voice.
AI infers the enquiry type
Within the first response, Bowr understands what the visitor needs and asks intelligent follow-up questions scoped to your services.
Enquiry is qualified and scored
Bowr scores urgency, fit, and lead temperature. Out-of-scope enquiries are redirected gracefully. Only the right ones progress.
Brief sent to your phone instantly
The moment the conversation ends, you receive an SMS and email — who they are, what they need, urgency, and a recommended action.
Built for CREATIVE SERVICES
Bowr knows what it won't do.
For creative studios and agencies, this matters. Bowr is designed around intake, not creative direction. It will never quote fees, commit to scope, or promise timelines. That protects your studio and sets the right expectations from the first conversation.
Never quotes fees or commits to scope
Bowr is trained to conduct intake only — never to quote hourly rates, estimate project timelines, or commit your studio to deliverables. It gathers the brief so your team walks into the discovery call already informed. When clients push for numbers, it redirects gracefully.
Stays within your creative disciplines
You define your disciplines during onboarding — presentation design, branding, photography, copywriting, whatever you do. Bowr qualifies only the briefs that match, and politely redirects the ones outside your lane. No more quoting on work you don't want.
Understands creative briefs deeply
Marketing leaders, founders, and executive assistants speak in shorthand — "we need a deck for an AGM", "launching next week", "pitch tomorrow". Bowr reads the register, asks the right follow-ups, and captures the brief the way a good account manager would.
Always moves toward a discovery call
Bowr's job is to qualify and hand off, never to resolve. Every conversation ends with the client knowing what happens next — a calendar booking for a discovery call, a callback from the lead designer, or a brief review session. No dead ends, no ghosting, no unanswered briefs.
The cost of doing nothing
Your website attracts enquiries.
Your intake process loses them.
The bowr comparison
You’ve tried the rest.
Now try the best.
The intake brief
Know the client’s brief before you make the call.
Every completed intake generates a full structured brief — delivered to your phone and inbox the moment the conversation ends. No more calling back blind.
Client name, phone, email — captured during intake
Buyer or vendor — type of advocacy needed
Budget range & location — the brief in brief
Finance status & timeline — pre-approved, searching how long?
Lead temperature & score — hot, warm, or cool
Recommended action — call today, this week, or nurture
Full transcript — every message saved
Pricing
One AI intake agent.
Every client brief captured before the first call.
One AI intake agent on your website. Qualified leads in your inbox before you call. No lock-in.
30-day free trial · No credit card required · Cancel any time
FAQS
Questions about Bowr for creative services
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No. Bowr is an intake agent, not a creative director or project manager. It will never quote hourly rates or project fees, commit your studio to specific deliverables, promise turnaround times, or make any binding decisions on your behalf. That is your call once you have the full brief. Bowr's job is to capture the scope, understand the deliverables, surface the deadline, and qualify the enquiry so you walk into the discovery call already informed.
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This is what Bowr does particularly well for creative work. Creative buyers — marketing leaders, founders, executive assistants — speak in shorthand: "we need a deck for an AGM", "launching next week", "pitch tomorrow". Bowr reads those signals and asks intelligent follow-ups the way a good account manager would: audience, deliverables, existing content, brand guidelines, deadline, decision-maker. It feels like a conversation with someone who knows the industry, not a questionnaire designed to extract data.
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Presentation and deck design (pitch decks, investor decks, keynotes, templates), marketing and advertising campaigns, branding and identity work, photography and video production, copywriting and content, graphic design and print, web and digital design, and motion or animation. You configure your specific disciplines during onboarding so Bowr only qualifies briefs that match what your studio actually takes on.
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Yes. Creative enquiries attract a lot of noise — students, DIYers, bootstrapped startups shopping for free work, and wrong-fit projects with no real budget. Bowr captures the project type, budget band, deliverables, and timeline upfront. Out-of-scope enquiries — ones outside your disciplines or below your minimum project size — are handled professionally and redirected without dead ends. Your brief queue contains only the enquiries worth a discovery call.
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Yes. Deadline detection is built in. When a visitor mentions a pitch date, investor meeting, board meeting, launch, shoot date, or event, Bowr immediately flags the brief as high-urgency and triggers an SMS alert to you on the Pro plan so you can respond within minutes — because those are exactly the briefs where being first to respond wins the project. Slower enquiries without a hard deadline still arrive as structured briefs in your inbox, just without the urgent flag.