AI LEAD INTAKE FOR MORTGAGE BROKERS

Every borrower, qualified before the discovery call.

Bowr sits on your website and conducts intelligent intake conversations 24/7, understanding the loan purpose, deposit position, and employment type, and delivering a structured brief before you pick up the phone.

The problem

Mortgage enquiries don't wait.
They go to whoever calls back first.

  1. You're with a client when the enquiry comes in

    Someone searches for a broker while you're out on appointments. They hit your contact form, you see it four hours later. By then, they've spoken to two competitors and one of them has already started their pre-approval.

  2. Borrowers search at night and on weekends

    The most motivated borrowers, first home buyers, people who've just found a property, do their research at 10pm on a Sunday. Your website needs to respond then, not Monday morning.

  3. Your contact form tells you nothing about fit

    Name, email, phone. You call back not knowing if they're a first home buyer, investor, refinancer, or someone who can't afford anything in your market. Every intake call starts cold.

  4. Shared leads mean you're competing from the start

    Lead aggregators sell the same enquiry to five brokers. The one who responds in under five minutes wins. Bowr captures enquiries directly from your site, they're exclusive, and you know their situation before you call.

21×
more likely to convert a lead contacted within 5 minutes vs 30 minutes
Source: Adviser IQ research
0%
of borrowers hire the first mortgage professional who responds
Source: LeadHelpline data
0%
average conversion rate for estate agency / shared leads — vs 30–60% for self-generated
Source: Ash Borland research
0%
of mortgage searches happen on mobile, often outside business hours
Source: LanderLab research

How Bowr Works

A conversation that qualifies, not interrogates.

  1. Visitor starts a conversation

    Bowr introduces itself as your firm's intake assistant not as a chatbot. It greets the visitor warmly, in your firm's tone and voice.

  2. AI infers the matter type

    Within the first response, Bowr understands whether it's a family matter, criminal issue, property dispute, commercial problem without making them fill in a form.

  3. Intelligent follow-up questions

    Based on the matter type, Bowr asks the right qualifying questions relevant to your practice areas, scoped to what you actually need to know.

  4. Brief sent to your phone instantly

    The moment the conversation ends, you receive an SMS and email with the full structured brief, matter type, urgency, key facts, lead score, and recommended action.

Built for Mortgage Brokers

Bowr knows what it won't do.

For mortgage brokers, this matters. Bowr is designed around intake, not credit advice. It will never recommend loan products, quote rates, or advise on borrowing capacity. That protects your licence and builds client trust.

Never gives credit or lending advice

Bowr is trained to conduct intake only — it won't discuss specific rates, compare loan products, or provide any guidance that constitutes credit advice. It gathers information and redirects to the consultation.

No rate quotesNo product comparisonsNo lending recommendations

Stays within your lending scope

You define the types of loans and borrowers you handle. Bowr only qualifies enquiries that match. Out-of-scope requests are handled professionally.

Scoped to your specialitiesPolite redirectsNo false promises

Handles sensitive financial situations with care

Borrowers are often stressed, excited, or uncertain. Bowr responds with warmth and professionalism — never making someone feel screened out or interrogated about their finances.

Empathetic toneNo judgement on financialsProfessional language

Always moves toward the next step

Every conversation ends with the borrower knowing what happens next — a callback, a document checklist, a consultation. No dead ends.

Clear next stepsCallback time preferenceConsultation pathway

The cost of doing nothing

Your website attracts enquiries.
Your intake process loses them.

Your contact form
0%
of visitors who reach your contact form leave without submitting — they needed a conversation, not a form.
Source: LeadBoosterPro / Formisimo form abandonment research
Speed of response
More likely to convert a lead contacted within 5 minutes versus 30. Bowr responds the moment the conversation ends.
Source: Harvard Business Review / InsideSales.com — "The Short Life of Online Sales Leads"
Enquiries Bowr misses
0
After hours, on weekends, or while you're with another client — Bowr is always on, every enquiry captured.
Bowr — always on · Structured brief every time

The bowr comparison

You’ve tried the rest.
Now try the best.

What matters
Contact form
Live chat
Generic chatbot
Bowr
Works after hours & weekends
(passive)
(scripted)
always
Qualifies borrower situation
If trained
AI-native
Captures urgency & timeline
built-in
Never gives credit advice
Depends on staff
risk
guardrailed
Sends structured brief instantly
always
Exclusive — not shared leads
direct from your site
5-minute setup
weeks
Works after hours & weekends
Contact form
(passive)
Live chat
Chatbot
(scripted)
Bowr
always
Qualifies borrower situation
Contact form
Live chat
If trained
Chatbot
Bowr
AI-native
Captures urgency & timeline
Contact form
Live chat
Chatbot
Bowr
built-in
Never gives credit advice
Contact form
Live chat
Depends on staff
Chatbot
risk
Bowr
guardrailed
Sends structured brief instantly
Contact form
Live chat
Chatbot
Bowr
always
Exclusive — not shared leads
Contact form
Live chat
Chatbot
Bowr
direct from your site
5-minute setup
Contact form
Live chat
Chatbot
weeks
Bowr

The intake brief

Know the borrower's situation before you dial.

Every completed intake generates a full structured brief, delivered to your phone and inbox the moment the conversation ends. No more calling back blind.

  • Client name, phone, email — captured during intake

  • Loan type & purpose — purchase, refinance, investment, construction

  • Deposit / equity position — readiness signal

  • Timeline & urgency — auction dates, settlement deadlines

  • Lead temperature & score — hot, warm, or cool

  • Recommended action — AI's suggested next step

  • Full transcript — every message saved and searchable

 

Pricing

One AI intake agent.
Every client understood before the first call.

No lock-in. No setup fees. Cancel any time.

Free Trial
$0
 
30 days, full access
Start free trial →
Pro
per month
 
Start free trial →
Core intake
Lead Limit
20
Unlimited
AI intake widget on your website
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Full conversation transcripts
Customisation
Brand colours & logo
Custom tone & greeting
Widget trigger styles
All styles
All styles
Custom intake questions
Knowledge base training
Intelligence & reporting
Lead temperature & urgency scoring
Advanced lead analytics
Conversion reporting
Integrations
CRM export via Zapier
Custom webhook
REST API access
Team & support
User seats
1 seat
3 seats
Email support
Priority support
Free Trial
$0
30 days · Full access
AI intake widget
Enquiry qualification & scoring
Structured intake brief
Email notifications
SMS notifications
Lead dashboard
Custom intake questions
CRM via Zapier
User seats
1
Pro
$199
per month
Everything in Essentials, plus:
SMS notifications
Advanced lead analytics
Conversion reporting
Custom webhook
Priority support
User seats
3

30-day free trial · No credit card required · Cancel any time

FAQS

Questions about Bowr for mortgage brokers

  • Never. Bowr is an intake agent, not a credit adviser. It will not recommend loan products, discuss interest rates, quote repayments, or advise on borrowing capacity. These are credit advice conversations that require your licence and expertise. Bowr's job is to capture the context, purpose, deposit position, employment type, urgency, so you can have that conversation prepared.

  • Yes. The mortgage broker intake has auction and settlement urgency detection built in. If a visitor mentions an upcoming auction, an unconditional deadline, or a settlement date, Bowr escalates the urgency score and flags it in the brief. You will know immediately when a lead cannot wait until tomorrow.

  • Yes. The intake flow distinguishes between PAYG employees and self-employed borrowers early in the conversation. Self-employed visitors are asked about business structure, years of trading, and whether their financials are up to date. This means the brief you receive already contains the qualification information relevant to their situation.

  • Yes. The intake identifies loan purpose — first home purchase, investment property, refinance, construction, or SMSF lending, and asks the relevant qualifying questions for each. A first home buyer gets questions about the First Home Owner Grant and deposit savings. An investor gets questions about existing portfolio and rental yield expectations. Each brief reflects the visitor's specific situation.

  • Bowr is not a credit conversation — it is an intake tool. It does not provide credit advice, make credit assessments, or conduct any activity that falls under the NCCP. It captures context and qualifies enquiries. All credit advice conversations happen with you, the licence holder, after you have received the brief and made the call.