AI LEAD INTAKE FOR LAW FIRMS

Every enquiry, qualified before you call.

Bowr sits on your firm's website and conducts intelligent intake conversations 24/7, understanding the matter, qualifying the client, and sending you a structured brief the moment the conversation ends.

The problem

Law firms spend a lot to get people to their website.
Unfortunately, they then lose most of them.

  1. Free advice seekers drain your time

    They're not looking for a lawyer — they're looking for a free answer. Your team spends 20 minutes on a call only to find out they're not a client. Multiply that across a week and you've lost half a day of billable time.

  2. Your contact form tells you almost nothing

    Name, email, message. You call back with no context — no matter type, no urgency, no idea if they're right-fit. Every intake call starts cold and you're in the dark.

  3. Good leads go cold while you're in court

    A high-value enquiry comes in at 2pm on a Tuesday. You're in a hearing. They've called three firms. The one that called back first got the retainer. You're not even aware you missed them.

  4. After-hours enquiries disappear

    People in legal distress don't wait for business hours — they search at night, on weekends, when the problem feels most urgent. Your website greets them with silence and a form they don't trust.

0%
of law firms fail to respond to new leads within three days
Source: RunSensible benchmark study
0%
of incoming legal prospects prove unqualified or wrong-fit
Source: Intake Rocket research
0%
of potential revenue lost by the average firm due to inefficient intake
Source: AlertCommunications
0%
of incoming calls go unanswered during regular business hours
Source: Forward Lawyer Marketing

How Bowr Works

A conversation that qualifies, not interrogates.

  1. Visitor starts a conversation

    Bowr introduces itself as your firm's intake assistant not as a chatbot. It greets the visitor warmly, in your firm's tone and voice.

  2. AI infers the matter type

    Within the first response, Bowr understands whether it's a family matter, criminal issue, property dispute, commercial problem without making them fill in a form.

  3. Intelligent follow-up questions

    Based on the matter type, Bowr asks the right qualifying questions relevant to your practice areas, scoped to what you actually need to know.

  4. Brief sent to your phone instantly

    The moment the conversation ends, you receive an SMS and email with the full structured brief, matter type, urgency, key facts, lead score, and recommended action.

Built for LAW FIRMS

Bowr knows what it won't do.

For mental health practitioners, this matters deeply. Bowr is designed around intake, not clinical guidance. It will never diagnose, recommend treatment, or advise on medications. Crisis responses follow safe messaging protocols. That protects your practice and builds visitor trust.

Never gives legal advice

Bowr is trained to conduct intake only — never to answer questions about law, predict outcomes, interpret statutes, or give any guidance that could constitute advice. When visitors push for answers, it redirects gracefully to the consultation.

No legal opinions No outcome predictions No fee estimates

Stays within your scope

You define your practice areas during onboarding. Bowr qualifies only the matters you handle. Out-of-scope enquiries - wrong matter type, wrong jurisdiction, or clearly unqualified — are handled professionally and redirected, not ignored.

Scoped to your practice areas Polite redirects No false expectations

Handles sensitive matters with care

Legal enquiries are often emotionally charged — separation, criminal charges, financial crisis. Bowr is trained to respond with warmth and professionalism, even when the conversation is difficult. It never feels like a form.

Empathetic tone Sensitive matter handling Professional language

Always moves toward the next step

Bowr's job is to qualify and hand off, never to resolve. Every conversation ends with the visitor knowing what happens next: a call, a consultation, a follow-up. No dead ends, no unanswered questions, no ghosting.

Clear next steps Callback preference capture Consultation pathway