Terms & Conditions
Last updated: April 2026
These Terms govern your use of bowr.ai and all Bowr products and services.
1. Agreement to Terms
These Terms of Use ("Terms") constitute a legally binding agreement between you ("you" or "Customer") and Bowr Pty Ltd (ABN 85 190 343 165) ("Bowr", "we", "us", or "our") governing your access to and use of the Bowr platform, website at bowr.ai, and all related products and services (collectively, the "Services").
By accessing or using our Services, registering for an account, or clicking to accept these Terms, you agree to be bound by them. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.
If you do not agree to these Terms, you must not use our Services.
2. Description of Services
Bowr provides an AI-powered intake agent platform that enables professional services businesses to conduct automated intake conversations with website visitors, qualify and score leads, and receive structured lead briefs via SMS and email.
The Services include:
Access to the Bowr platform and dashboard
An embeddable AI intake widget for your website
Lead qualification, scoring, and brief generation
SMS and email notification delivery of lead briefs
Conversation transcript storage and access
Onboarding, support, and account management features
3. Account Registration and Security
To use the Services, you must register for an account. You agree to:
Provide accurate, current, and complete information during registration
Maintain and promptly update your account information
Keep your login credentials confidential and not share them with any third party
Notify us immediately of any unauthorised access to or use of your account
Be responsible for all activities that occur under your account
You must be at least 18 years old to register for an account. By registering, you represent that you meet this requirement.
4. Subscription Plans and Payment
4.1 Plans and pricing
Bowr offers subscription plans with pricing that varies by industry vertical. Current pricing is displayed on the relevant industry landing pages at bowr.ai. We reserve the right to change our pricing with reasonable notice to existing Customers.
4.2 Free trial
We offer a free trial period as described on our website. No credit card is required to start a free trial. At the end of the trial period, you may choose to subscribe to a paid plan or your access will be deactivated. We reserve the right to modify or discontinue free trial offerings at any time.
4.3 Billing and payment
Paid subscriptions are billed monthly in advance. By providing payment details, you authorise us to charge the applicable subscription fee to your payment method on a recurring monthly basis.
All prices are in Australian dollars and, where applicable, are inclusive of GST.
Payments are processed by Stripe. By using our Services, you also agree to Stripe's terms and conditions.
4.4 Failed payments
If a payment fails, we will notify you and attempt to collect payment again. If payment remains outstanding after a reasonable period, we reserve the right to suspend or terminate your access to the Services.
4.5 Cancellation and refunds
You may cancel your subscription at any time from your Bowr dashboard. Cancellation takes effect at the end of your current billing period. We do not provide refunds for unused portions of a billing period except where required by Australian Consumer Law.
5. Acceptable Use
You agree to use the Services only for lawful purposes and in accordance with these Terms. You must not:
Use the Services in any way that violates any applicable law or regulation
Use the Services to collect information from minors under 18 years of age
Attempt to gain unauthorised access to any part of the Services or related systems
Interfere with or disrupt the integrity or performance of the Services
Use the Services to transmit unsolicited or unauthorised advertising or promotional material
Use the Services to impersonate any person or entity or misrepresent your affiliation with any person or entity
Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Services
Use the Services in a manner that could damage, disable, overburden, or impair our infrastructure
Use the Services for any purpose that is harmful, fraudulent, deceptive, threatening, harassing, abusive, or otherwise objectionable
6. Your Responsibilities as a Customer
6.1 Compliance with privacy laws
You are responsible for ensuring that your use of Bowr complies with all applicable privacy laws, including the Australian Privacy Act 1988 (Cth). This includes:
Maintaining an up-to-date privacy policy on your website that discloses your use of third-party intake and data collection tools
Ensuring you have appropriate authority and consent to collect personal information from your website visitors through the Bowr widget
Handling End User personal information delivered through Bowr briefs in accordance with your own privacy obligations
Responding to access, correction, and deletion requests from End Users in respect of their personal information
6.2 Accurate configuration
You are responsible for accurately configuring your Bowr widget during onboarding, including your service areas, guardrails, and intake preferences. You must not configure Bowr to collect information that exceeds what is necessary for legitimate intake purposes.
6.3 Professional standards
You acknowledge that Bowr is an intake tool only. You remain solely responsible for all professional, legal, regulatory, and ethical obligations associated with your practice or business. Bowr does not provide legal, medical, financial, or any other professional advice and is not a substitute for professional judgement.
7. Intellectual Property
7.1 Bowr's intellectual property
All intellectual property rights in the Bowr platform, website, software, AI models, documentation, and related materials are owned by or licensed to Bowr Pty Ltd. Nothing in these Terms transfers any intellectual property rights to you.
We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your internal business purposes during the term of your subscription, subject to these Terms.
7.2 Your content and data
You retain ownership of all content and data you upload to or create through the Services, including your widget configuration and any knowledge base content. By providing this content to us, you grant us a limited licence to use it to provide the Services to you.
You are responsible for ensuring that any content you provide to us does not infringe the intellectual property rights of any third party.
8. Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Services, and to use such information only for the purposes of performing its obligations or exercising its rights under these Terms.
This obligation of confidentiality does not apply to information that is or becomes publicly available through no breach of these Terms, or that is required to be disclosed by law.
9. Disclaimer of Warranties
To the maximum extent permitted by Australian law, the Services are provided "as is" and "as available" without any warranty of any kind, express or implied.
We do not warrant that:
The Services will be uninterrupted, error-free, or free of viruses or other harmful components
The results obtained from using the Services will be accurate, reliable, or meet your requirements
Any errors or defects in the Services will be corrected
Nothing in these Terms excludes, restricts, or modifies any right or remedy, or any guarantee, warranty, or other term or condition, implied or imposed by the Australian Consumer Law that cannot lawfully be excluded or limited.
10. Limitation of Liability
To the maximum extent permitted by Australian law, Bowr's total liability to you for all claims arising under or in connection with these Terms or the Services — whether in contract, tort (including negligence), statute, or otherwise — is limited to the total fees paid by you to Bowr in the three months immediately preceding the event giving rise to the claim.
To the maximum extent permitted by law, we will not be liable for:
Any indirect, incidental, special, consequential, or punitive loss or damage
Loss of profits, revenue, data, business, goodwill, or opportunity
Any loss arising from your reliance on the Services for professional or commercial decisions
Any loss arising from the actions or omissions of third parties
Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be excluded under Australian Consumer Law.
11. Indemnification
You agree to indemnify, defend, and hold harmless Bowr Pty Ltd and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
Your use of the Services in violation of these Terms
Your violation of any applicable law or regulation
Your violation of the rights of any third party, including End Users
Any content or configuration you provide to us
12. Term and Termination
12.1 Term
These Terms commence on the date you first access the Services or accept these Terms, and continue until your account is terminated.
12.2 Termination by you
You may terminate your account at any time by cancelling your subscription through your dashboard or by contacting us at hello@bowr.ai.
12.3 Termination by Bowr
We may suspend or terminate your access to the Services immediately if:
You breach any provision of these Terms and fail to remedy the breach within 7 days of receiving written notice
You fail to pay any fees when due
We are required to do so by law
We reasonably believe that your use of the Services poses a risk to us, other users, or third parties
12.4 Effect of termination
Upon termination, your right to access and use the Services will immediately cease. We will retain your data for 30 days following termination to allow you to retrieve it, after which it may be permanently deleted.
13. Changes to the Services and Terms
We reserve the right to modify, suspend, or discontinue the Services (or any part of them) at any time with reasonable notice. We will not be liable to you for any modification, suspension, or discontinuation of the Services.
We may update these Terms from time to time. We will notify you of material changes by email or through the platform. Your continued use of the Services after any changes constitutes your acceptance of the updated Terms.
14. Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of the State of Victoria, Australia. Both parties submit to the exclusive jurisdiction of the courts of Victoria.
Before commencing any formal legal proceedings, both parties agree to attempt to resolve any dispute in good faith through direct negotiation for a period of 30 days.
15. General
15.1 Entire agreement
These Terms, together with our Privacy Policy and any additional terms applicable to specific Services, constitute the entire agreement between you and Bowr with respect to the Services and supersede all prior agreements and understandings.
15.2 Severability
If any provision of these Terms is found to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary so that the remaining provisions remain in full force and effect.
15.3 Waiver
Our failure to enforce any right or provision of these Terms will not constitute a waiver of that right or provision unless acknowledged and agreed to by us in writing.
15.4 Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms without your consent in connection with a merger, acquisition, or sale of all or substantially all of our assets.
15.5 No relationship
Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties.
16. Contact
For any questions about these Terms, please contact:
Bowr
Email: hello@bowr.ai
Website: bowr.ai
ABN: 85 190 343 165
Melbourne, Victoria, Australia