WEBSITE LEAD INTELLIGENCE
Leads gathered, curated & delivered.
Every lead finds its way to Bowr's nest.
Bowr sits on your website and does what your contact form never could. It has a real conversation, qualifies the enquiry, and delivers a structured brief to your phone, before you've said a word.
Built for your industry
- Law Firms
- Accountants
- Health Clinics
- Medical Practices
- Mental Health Practitioners
- Wellness Businesses
- Counsellors
- Mortgage Brokers
- Financial Planners
- Property Advocates
- Real Estate Agents
- Business Consultants
- Business / Executive Coaches
- Childcare Centres
- Insurance Brokers
- Tradies
- Veterinary Clinics
- Creative Services
- Web / Brand Design
- General Services
The problem
Someone found you, needed you, and left without a word.
Your contact form is limited. Name, email, message. That's it. You get an email at 9pm with no context and no idea if it's worth calling back.
Visitors won't wait. They found you, they have a problem, they want to feel heard right now. If your website feels like a brochure, they go to your competitor.
Phone tag burns time. Your team spends hours chasing leads that aren't right-fit — just to find out the enquiry isn't in your scope.
Generic chatbots make things worse. 72% of people feel using a website chatbot is a waste of time. It's not helpful — it's a loop of FAQ nonsense.
The cost of doing nothing
Your website attracts enquiries.
Your intake process loses them.
Nature's most deliberate collector.
Now works for you.
Why Bowr
The bowerbird doesn't build to live in. It builds to convert. It collects with obsessive intelligence,gathering only what's relevant, arranging with deliberate precision, and presenting what it's gathered to create one specific outcome.
Not a nest. A brief.
That's the idea behind Bowr. Most websites scatter their visitors. Bowr collects them with intent qualifies the enquiry, structures the intelligence, and presents you with exactly what you need to make the right call.
Literally.
Attracts without chasing
Bowr sits on your site and draws enquiries in — 24/7, without outbound effort.
Your contact form waits passively. Bowr engages actively — starting a real conversation the moment a visitor arrives.
Collects only what's relevant
Bowr qualifies, filters, and screens — only the right enquiries progress.
Out-of-scope matters are redirected. Free advice seekers are handled gracefully. What reaches you is already right-fit.
Arranges with precision
Raw conversation becomes structured brief — enquiry type, urgency, key facts, lead score.
Not a transcript dump. A considered, structured document with everything you need to make the first call count.
Presents to convert
Brief delivered to your phone the moment the conversation ends.
You know the matter, the urgency, and the recommended action before you've said a word. That's the difference between a cold call and a confident one.
What is Bowr
Not a chatbot.
Not a CRM.
Not an appointment setter.
Something new.
Bowr is an AI intake agent — it has a real conversation with your website visitor, qualifies their enquiry, and delivers a structured brief to you instantly. No scripted loops. No aggressive sales tactics. No generic FAQs.
A chatbot
Chatbots follow scripts and break when someone goes off-path. Bowr uses real AI — it understands context, infers the enquiry type, and adapts to every conversation naturally.
A CRM
CRMs are where leads go to live. Bowr is what creates them — capturing, qualifying, and scoring before anything touches your pipeline. What lands is already rich with context.
An appointment setter
Appointment setters chase leads you already have. Bowr captures enquiries from visitors who'd otherwise bounce — before they're even in your system. It's upstream, not downstream.
An AI intake agent
Bowr qualifies the enquiry, scores urgency and fit, and sends you a structured brief the moment the conversation ends. You know exactly who you're calling and why — before you dial.
ALWAYS YOU
Curated by you.
Works without you.
Before a single visitor sees Bowr, you configure it to your businessyour brand, your voice, your services, your rules. What goes live is uniquely yours, not a generic widget with your logo on it.
Your brand, exactly
Your logo, your colours, your widget name. Bowr introduces itself as your intake assistant — not as "Bowr". To your visitors, it's a seamless extension of your business.
Your voice and tone
Set how your AI sounds — formal, warm, direct, reassuring. Define a custom opening greeting. You can even give your intake assistant a persona that matches your brand personality.
Trained on your practice
Tell Bowr what you do — your service areas, the types of enquiries you want, your location, your team. Upload your own content and Bowr learns your business, not a generic version of your industry.
Guardrailed for your industry
Bowr knows what it won't do — it won't give legal advice, clinical guidance, financial recommendations, or quote fees. It's scoped to intake only, which protects your practice and builds visitor trust.
How it works
Two lines of code.
Live briefs before breakfast.
Configure your intake
Set your brand, voice, services, and guardrails in a 5-minute onboarding. Bowr learns your business before it meets a single visitor.
Embed on your site
Drop two lines into any website builder — Squarespace, WordPress, Webflow. Choose floating button, side tab, or inline hero widget.
AI runs the intake
A visitor starts a conversation. Bowr infers their enquiry type, asks the right follow-up questions, and keeps it scoped to what you actually do.
Lead is qualified & scored
Urgency, fit, and lead temperature are assessed. Out-of-scope enquiries are politely redirected. Only the right leads progress.
You get the brief
Instant SMS and email — who they are, what they need, how urgent, and a recommended next action. You know before you call.
WHY BOWR
10 reasons your business needs Bowr.
Now.
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Every visitor who lands on your site and leaves without contacting you is a missed opportunity. Most of them were interested. Most of them had an actual need. They just did not want to fill in a form, and you had no other way to start a conversation. Bowr starts it for you.
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When you call a lead back with zero context, you spend the first ten minutes asking the same questions you always ask. The lead's urgency has faded. You are not prepared. Bowr means every call starts warm, you already know who they are, what they need, and how urgently they need it.
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The person who searches for a family lawyer at 10pm on a Wednesday is not browsing. They are ready. They have a real problem and they want help right now. Bowr captures those leads and qualifies them while they are still warm, so when you call Monday morning, you are calling someone who was briefed and is expecting to hear from you.
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If you are paying for Google Ads, SEO, or social media to drive traffic to your website, every uncontacted visitor is wasted marketing spend. Bowr converts the traffic you are already paying for. It is not additional marketing, it is the thing that makes your existing marketing finally work properly.
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A receptionist works business hours. Bowr works all hours. It handles unlimited simultaneous conversations, never takes sick leave, and delivers the same professional experience at 2am on a Sunday as it does at 9am on a Monday. For businesses that get weekend and evening enquiries, that is a significant competitive advantage.
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Not every enquiry is worth your time. Bowr identifies out-of-scope enquiries, low-fit leads, and duplicate contacts before they reach you. You only hear about the ones that matter. Your time is spent on qualified, scored, actionable leads, not sorting through a pile of vague messages.
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Your website, your branding, your client work, all of it communicates quality. And then a visitor hits a generic contact form and waits 24 hours for a response. Bowr gives every visitor a professional, guided, on-brand intake experience that reflects the standard of your business. First impressions matter. Bowr makes yours count.
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Bowr does not just ask "how can I help?" It knows the difference between a family law matter and a commercial dispute. It knows what NDIS funding means in a mental health context. It knows what pre-approval means to a mortgage broker's client. It speaks your industry language, because it was built for it.
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Generic AI tools give advice. Bowr never does. It is guardrailed at the platform level, it will never quote fees, give legal or clinical guidance, make promises about outcomes, or go off-topic. It gathers. It qualifies. It presents. The professional judgement stays with you, where it belongs.
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One converted client per month from Bowr, a client who would otherwise have left your site without making contact, is likely worth more than a full year of Bowr's cost. The calculation is simple. And unlike most marketing spend, the results are immediate and traceable. You can see every lead Bowr captures, every brief it delivers, and every client that came through the widget.
The bowr comparison
You’ve tried the rest.
Now try the best.
Who it's for
Understanding your industry.
Speaking your language.
Curating your leads.
Every industry thinks and speaks differently. Bowr is trained to speak yours, the right terminology, the right questions, the right qualifying logic for your type of business.
Because professional services carry real responsibility, Bowr is built with hard guardrails: it won't give advice, won't quote fees, and won't stray outside the scope you define. Your visitors get a professional, intelligent intake experience. You get a curated qualified brief. Instantly
- Qualifies matter type & urgency
- Compliance-safe — never gives advice
- Missed call SMS recovery
- Identifies service type & urgency
- ATO deadline detection built in
- PAYG, business & SMSF flows
- Condition, duration & referral type
- NDIS, WorkCover & private health flows
- Appointment readiness scoring
- Urgency triage built in
- Health fund & gap payment questions
- New vs existing patient flows
- Trauma-informed, gentle intake flow
- Mental Health Plan & NDIS screening
- Crisis detection with auto-escalation
- Gentle, empathetic intake flow
- Modality-specific questions built in
- Converts browsers into booked consults
- Individual, couples & family flows
- Medicare & private session pathways
- Crisis detection with safe messaging
- Loan purpose, deposit & pre-approval
- PAYG vs self-employed flows
- Auction & settlement urgency detection
- Goal, timeline & life event capture
- Super, SMSF & insurance flows
- Life event urgency detection
- Budget, location & non-negotiables
- Pre-approval & equity screening
- Auction & settlement urgency flags
- Buyer, seller & rental flows
- Appraisal & listing enquiry capture
- Auction & settlement urgency detection
- Scope, budget & decision-maker capture
- HR, PR, marketing & strategy flows
- Board deadline & launch urgency flags
- Brief, deliverables & deadline capture
- Pitch deck, launch & event urgency flags
- Filters tyre-kickers from real briefs
- Goals, challenges & cost of inaction
- Commitment & readiness scoring
- 1:1, group & program flows
- Age, days & start date capture
- CCS & Centrelink status screening
- Tour booking built in
- Cover type, renewal date & urgency
- Business, personal & fleet flows
- Lapsed policy urgency detection
- Quote, repair, install & emergency flows
- Property address & urgency capture
- Never miss a job while on the tools
- New patient, sick/injured & surgery flows
- Emergency triage with instant flagging
- Vaccination, dental & behaviour consults
- Project type, budget & timeline capture
- New site/brand, redesign & ongoing retainer flows
- Filters tyre-kickers before you spend time
CRM ready
Bowr feeds your CRM.
It doesn't replace it.
Your CRM is your pipeline. Bowr is what fills it with structured, qualified data instead of raw email threads. When the intake ends, a full lead record is ready to sync.
Structured fields — name, contact, enquiry type, urgency, key facts, lead score, recommended action
Full transcript — every conversation saved so context is never lost
Push via Zapier — connect to Clio, HubSpot, Salesforce, or any of the thousands of apps in Zapier
Status tracking — new, reviewing, engaged, converted right inside the Bowr dashboard
The value
From missed enquiries to qualified briefs.
Here's the difference
The cost of doing nothing
Bowr costs less than the leads you're currently losing.
Ouch.
Every industry works differently, so does our pricing. Select your industry below to see plans built around your type of business, your enquiry volume, and what a single converted client is worth to you.